BRAND STRATEGY SALOMON // LAUNCH 2020
Comissioned to launch the collaboration on various platforms, through a 360° plan focusing on PR, social media, influencers and online retail.
Service
Production, Brand strategy
Client
Salomon x Avnier
Year
2020
Studio Bühler produced the visual content for the packshots, e-shop silhouettes and campaign images, overseeing casting, production and creative direction.
From this content, we provided a full set of commercial tools; graphic design of workbook, lookbook and copywriting content for e-shop.
Photography: Julien Gremaud (above image)
Photography: Calypso Maheu (below images)
Production: Studio Bühler
Creative direction: Studio Bühler
Creation of animated videos and graphics for social media.
Influencer endorsement
Studio Bühler built a strong marketing influencer strategy and identified potential key endorsers to create and broadcast content.
