MIGROS VAUD X STRAPPAZZON
COLLECTION FLASH / WINTER 2022
Studio Bühler was commissioned for a second round to launch the final ready to wear collection, designed by creative director Sebastian Strappazzon. Seeking to create momentum, we launched an event and established the collaboration's universe across mediums.
Service
Production & branding, event & influencers
Client
Migros Vaud
Year
2022
Campaign Lookbook
The main objective of this campaign was to make the content as fluid and organic as possible. Inspired by the Instagram aesthetic of Gen Z's, we created visuals that suggested improvisation and spontaneity in order to highlight the products in a more identifiable context.
To make the story relevant to a young audience, we created a layered narrative through young voices. The models featured are artists, stylists, performers and influencers with whom we worked in close collaboration to bring their personalities to the forefront of the campaign.
Photography: Olivia Schenker
Production and casting: Studio Bühler
Creative direction: Studio Bühler
Marketing & Comm : Cyril Fayet & Sévine Detraz
A storytelling in the 2000 era.
The Swiss designer, Sebastian Strappazzon, often draws his inspiration from his teenage nostalgia so we created a storytelling based around the flashy and playful 2000 era. Our main audience, the Generation Z, have a close connection to this aesthetic as they look for fluidity and enjoy stacking various decades and genres together. Studio Bühler crafted the press release and the product descriptions to suit the creative direction.
" Interlude sobriété avec un uniforme camouflage. Loin des silhouettes gratinées et ostentatoires des années 2000, l’ensemble khaki fait subtilement référence au symbole Y2K par excellence et s’accommode d’un logo floqué en 3D sur le buste.
"
Launching event
This event marked the kick-off of the ultimate collaboration between the Swiss designer Sebastian Strappazzon and Migros VD.
Artists, "friends & family”, press and influencers attended the event and were immersed into the collections universe through live music from the 2000's era, a tooth gem atelier as complimentary service and lighting scenography.
Photos by Steve Depraz.
Set design by Alessia Gosteli.